Pioneering Digital News

Strengthening Community Trust Through Strategic Brand Management

Klamath Falls News had already earned an exceptional level of trust within the community — recognized for its commitment to bias-neutral, fact-based journalism. In a time when credible local news is increasingly rare, the publication stood out as a reliable source for information in Southern Oregon.

Challenge

Despite its trusted reputation, Klamath Falls News needed to evolve its digital presence and engagement strategy to meet the demands of a fast-changing media landscape. The goal was to expand reach, modernize its platform, and strengthen community interaction without compromising journalistic integrity.

Our Approach

Rogue Branding partnered with Klamath Falls News to usher the publication into a new era of regional news. Through comprehensive brand management and digital strategy, we focused on three core pillars: visibility, engagement, and growth.

• Digital Strategy & Brand Positioning:
  Developed a unified digital strategy that emphasized credibility, consistency, and connection across web and social platforms.

• Content Innovation:
  Launched the Ask Klamath live podcast series — one of the first of its kind locally — positioning Klamath Falls News as an early adopter of live social broadcasting. This cutting-edge initiative expanded the brand’s reach on Facebook and fostered real-time dialogue with the community.

• Website Optimization & SEO:
  Streamlined klamathfallsnews.org with enhanced UX design and targeted SEO improvements. These refinements improved search performance and user retention, resulting in 50,000 unique page views per month.

• Audience Growth:
  Through consistent, authentic engagement, we helped the publication grow to an active Facebook community exceeding 24,000 followers, with digital channels collectively generating over one million monthly impressions.

Results

Rogue Branding’s partnership with Klamath Falls News solidified its position as a trusted, modern, and digitally-connected media brand. The combination of strategic branding, innovative engagement tools, and optimized digital infrastructure elevated the organization’s visibility and strengthened its role as a cornerstone of local journalism.

Key Outcomes

• 1M+ monthly digital impressions

• 50K unique monthly site visitors

• 24K+ Facebook followers

• Expanded community trust and engagement

• Established Southern Oregon’s first live news podcast

Klamath Falls News served as a trusted regional news source for the communities of Klamath, Lake, Modoc, and Siskiyou counties in Southern Oregon and Northern California. Though no longer active, it remains remembered for its commitment to factual, community-centered journalism.

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